News detail

31 October 2013

OMEGA celebrates boutique opening with actress Zhang Ziyi


The Ladymatic Luxury Edition collection was introduced at a glamorous event in Hangzhou.

OMEGA inaugurated its newest flagship boutique on Thursday in Hangzhou with film star Zhang Ziyi, supermodel Qiqi and designer Alex Wang.



Following a press conference at the OMEGA Boutique, the brand hosted a gala event at Pins De La Brume Hotel to celebrate the launch of OMEGA’s Ladymatic Luxury Edition line. Guests enjoyed a captivating Kunqu Opera performance on the stage in the centre of the garden whose elaborate decoration suggested an enchanted garden. Exquisite timepieces from OMEGA’s newly launched Ladymatic Luxury Edition line were creatively displayed in the trunks of ornamental white trees.



President of OMEGA Stephen Urquhart welcomed more than 200 invited guests and international media. Introducing the Ladymatic Luxury Edition timepieces, he said: “While these watches are uncompromisingly glamorous, an important part of their story is the incredible mechanical movement inside their cases. I think that you will agree that quality and performance are the ultimate luxuries.”


The world’s largest OMEGA Boutique

Hangzhou’s three-story, 668-square-metre boutique is the largest “house of OMEGA” in the world. The boutique’s showcases and dazzling display windows incorporate themes of sun, water, earth and time – elements that are a part of the brand’s design concept and can be found in OMEGA’s flagship boutiques around the world. Upon entering, visitors will be warmly greeted by a team of specially trained sales associates and will have the opportunity to browse and shop from OMEGA’s full range of men’s and women’s watch families including the Ladymatic Luxury Edition timepieces that were introduced at the event.



The Ladymatic Luxury Edition collection

The timepieces in this exquisite collection are adorned with diamond-set bezels and remarkable dial designs and equipped with a revolutionary OMEGA Co-Axial calibre.


At the gala dinner event, Zhang Ziyi wore a stunning 18K Sedna™ gold Ladymatic with a mother-of-pearl dial and a bracelet whose central links are inlaid with precisely-cut extra white mother-of-pearl. Qiqi flaunted a unique 18K yellow gold Ladymatic with an imaginatively designed dial with mother-of-pearl marquetry and diamonds set in the shape of a flower made up of five interlocking OMEGA logos.