OMEGA, the prestigious Swiss watch company, is investing in South Florida as the brand’s flagship store at the Aventura Mall unveils its expanded boutique. OMEGA’s longest-serving brand ambassador Cindy Crawford visited the boutique on Wednesday where she chatted with the staff and boutique guests and posed for photographs. “It was wonderful to have had the opportunity to visit the boutique while I was in town for Art Miami,” said Crawford. “Miami has always been one of the liveliest and most influential markets in America, so it definitely makes sense for OMEGA to increase its presence here.”
The OMEGA Boutique was expanded to 2,098 square feet, well more than twice its original size. The store will continue to offer the brand’s entire product palette, including items which are only available at OMEGA flagship stores.
The Aventura Boutique is an important part of OMEGA’s retail strategy. In December of 2000, Nicolas Hayek, the Chairman of the Swatch Group, made a bold announcement at the grand opening of the first OMEGA Boutique in Zurich, stating that OMEGA’s ambitious goal was to extend the corporate boutique network to include 50 retail shops devoted exclusively to OMEGA products within ten years. By 2008, OMEGA had already met that target.
The Aventura store was one of sixteen OMEGA boutiques to open in the United States in 2011 and the expansion represents a central component of the next phase of the brand’s retail growth. In addition to the renovations in Aventura, OMEGA opened four boutiques in the United States in 2013 and is slated to open five more in 2014.
“There are a number of reasons for us to build up our network in the U.S.A. We are in a strong position thanks to our global success and we believe in America. We are confident that it is an ideal time to make this major commitment there,” said OMEGA President Stephen Urquhart.
Inside the OMEGA Boutique
When visitors enter the OMEGA Boutique, they will be warmly greeted by a staff who specialize in the 165-year-old watchmaker’s product line.
The façade has been conceived around the themes of sun, water, earth and time. Brilliant lighting illuminating the products in the show window represents the sun’s energetic light rays.
A stroke pattern above the displays casts shadows and reflects light – a perfect depiction of clouds, which gather water and generate rain. Vertical tracks express rainfall. The rain symbolizes time which is never still and never returns in exactly the same form. Below the displays, chiseled and silvered glass represents an exposed cross section of the earth, which conveys a history of time.
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