News detail

31 January 2014

OMEGA opens the doors to its fourth boutique in Italy


Following boutique openings in Milan, Rome and Venice, OMEGA is proud to welcome international guests and watch enthusiasts to its newest boutique in the beautiful city of Florence on Via de’ Tornabuoni.

The monobrand boutique boasts a prestigious retail address amid other luxurious fashion brands. The two-storey flagship shop has a total area of 115 square metres and features a bold façade with five large storefront windows that overlook the famous shopping street.

Contemporary design
Inspired by elements of earth, water and sunlight, the design of the boutique is modern and complements the shopping area’s stylish atmosphere.  Reconstituted zebrawood and chiselled glass enhance the elegant appearance of the interior of the boutique and underscore the brand’s attention to detail.


Pieces from the Fine Jewellery and Fine Leather collections as well as timepieces from OMEGA’s four storied watch families – Constellation, Seamaster, Speedmaster and De Ville – are displayed in chic champagne glass showcases emblazoned with the OMEGA logo. Sophisticated lighting adds to the boutiques comfortable shopping atmosphere.