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14 February 2014

Olympic luger Albert Demtschenko makes appearance at the OMEGA Pavilion


The long-time elite athlete spoke about his experiences on the sleigh and what the future has in store for him.

On 14 February, Russian Olympic luger Albert Demtschenko visited the OMEGA Pavilion to share with visitors, fans and journalists the highlights of his 22-year sporting career and what his plans are for the future.




The seven-time Winter Olympian collected his second and third silver medals in the luge men’s singles and team relay events on 9 and 13 February respectively.


Asked about the importance of technique and equipment in luge, Mr Demtschenko explained that the secret to success is a professional athlete using professional equipment, suggesting that technique is not the only factor contributing to an athlete’s medal-winning performance.


“Hard work, hard work and hard work,” he advised athletes who are looking to follow in his steps.


Following his performances at the Sochi 2014 Olympic Winter Games, Mr Demtschenko said that he will soon start preparing for the next Olympic Winter Games but told visitors they’d have to wait to find out more about his plans. He will however, work with his daughter – also an avid elite luger - to help her prepare for PyeongChang in 2018.


But first, he said, it’s time for some rest.


OMEGA and the Sochi 2014 Olympic Winter Games

OMEGA was the first company to be entrusted with the Official Timekeeping of all the events included in the Los Angeles 1932 Olympic Games. Our association with the Games has led to more than 80 years of pioneering developments in the field of sports timekeeping and in Sochi we will assume the responsibilities of Official Timekeeper for the 26th time.


Discover OMEGA's role at Sochi 2014 by following this link.