OMEGA, the Official Timekeeper of the IAAF Diamond League, hosted track and field’s biggest stars – including 2012 Olympic gold medalists David Rudisha (800m, KEN), Jenn Suhr (pole vault, USA), Val Adams (shot put, NZL) and Felix Sanchez (400m hurdles, DOM) – at the OMEGA Flagship Boutique on Fifth Avenue in New York City on Thursday, June 12th for a special reception celebrating the upcoming 2014 adidas Grand Prix, which will be held on Saturday, June 14th at Icahn Stadium on Randall’s Island.
Rudisha, Suhr, Adams and Sanchez were joined at the reception by fellow competitors Michael Tinsley (hurdles, USA), Jenny Simpson (middle distance and steeplechase, USA), Tony McQuay (400m, USA), Christine Ohurougu (400m, GBR), Tiffany Porter (100m hurdles, GBR) and Ryan Bailey (sprints, USA); two-time Olympic gold medalist sprinter Maurice Greene; dignitaries from the Diamond League, adidas and the adidas Grand Prix; and OMEGA executives and guests; all who gathered to fete the athletes and to toast OMEGA’s sports timekeeping heritage.
OMEGA has a rich history in athletics – a sport in which first and second place is only separated by split seconds at the finish line – and is serving as the Official Timekeeper of the Diamond League and the adidas Grand Prix for the fifth straight year since partnering with the Diamond League in 2010.
At the 2014 adidas Grand Prix, the sixth stop on the 2014 Diamond League circuit, OMEGA has installed an arsenal of advanced sports timekeeping and data handling equipment at Icahn Stadium to time the fastest men and women in the world as they compete in New York City.
Highlights of OMEGA’s innovative timekeeping technology for athletics include: OMEGA starting blocks, the OMEGA Electronic Start System, OMEGA false-start detection systems and OMEGA photo-finish cameras for the sprints and middle-distance events, as well as height, distance and wind measurement devices for field disciplines.
In addition to its timekeeping and data handling responsibilities at some of the world’s highest-profile sporting events, including the Olympic Games, serving as Official Timekeeper at 26 Games since 1932, OMEGA has been responsible for the development of key technologies in sports timing, including the cutting-edge timekeeping technologies for track and field.
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