News detail

15 August 2014

OMEGA President to open new Australian Boutique


On Thursday 14 August, OMEGA President Stephen Urquhart visited Australia where he participated in the official opening of new monobrand OMEGA Boutique in Bondi Junction.

OMEGA invited members of the media to join Mr Urquhart as he opened the doors to the boutique, which is located in Westfield Bondi Junction. The ribbon-cutting ceremony took place as guests enjoyed breakfast canapés and OMEGA sales personnel demonstrated the latest in luxury timepieces from the global watch brand. The event marked Mr Urquhart’s first visit to Australia since 2007.

The new boutique is an important part of OMEGA’s retail strategy, expanding the brand’s portfolio of OMEGA Boutiques to four corporate stores and helping it to infiltrate the luxury retail precincts of Australia.

In December of 2000, the late Nicolas Hayek, then Chairman of the Swatch Group, made a bold announcement at the grand opening of the first OMEGA Boutique in Zurich, stating that OMEGA’s ambitious goal was to extend the corporate boutique network to include 50 retail shops devoted exclusively to OMEGA products within ten years. By 2008, OMEGA had already met that target. 

Today, OMEGA global network consists of more than 300 boutiques at leading retail addresses around the world.

Inside the OMEGA Boutique

From a design aspect, the boutique incorporates the very latest in the brand’s interior aesthetic created by OMEGA’s in-house design team. The spacious, elegant environment invites customers to browse in comfort and appreciate the many lifestyle aspects that the brand has to offer.

The new Bondi Junction Boutique displays a comprehensive selection of OMEGA timepieces as well as the brand’s Fine Jewellery and Leather collections and the OMEGA fragrance, Aqua Terra Eau de Toilette pour Homme. When visitors enter this “house of OMEGA”, they are warmly greeted by specially-trained staff enthusiastic about sharing their unparalleled knowledge of one of the world’s most respected watch brands.

Bondi Junction now joins the MLC Centre in Sydney and Crown Casino and Chadstone in Melbourne.

Get directions to the OMEGA Boutique at Westfield Bondi Junction.


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