The Olympic Games celebrations continued at OMEGA House in Rio on Monday night as we hosted "The OMEGA Golf Ball". With golf returning to the Olympic Games after an absence of 112 years, this was the perfect moment for OMEGA to reinforce its global connection with the sport as well as its role as Official Timekeeper of Rio 2016.
It was a night of sport as the doors were opened to special VIP guests including OMEGA ambassador Sergio Garcia. His appearance attracted a number of athletes and their families, Rio socialites and important VIPs including Brazilian actor Rodrigo Lombardi and PGA Chief Championships Officer, Kerry Haigh.
Just like four years ago in London, OMEGA House in Rio is becoming popular with victorious Olympians who are eager to celebrate their success in style. Sergio himself was keen to mix and posed for photos with a queue of fans.
The golf theme was in full swing throughout the night with a green carpet that lined the entrance hall. This led to the OMEGA House waterfall, always popular for selfies, where golden golf balls were scattered all around. A “19th hole” flag was also positioned at the bar to ensure that guests were well refreshed.
OMEGA's passion for golf is a vital part of its brand identity and the famous watchmaker’s name is associated with some of the sport’s best events and players. There are also strong partnerships with the PGA of America and the Ladies European Tour.
Before he steps onto the greens this week, Sergio Garcia spoke about the importance of golf’s return to the Olympic Games and also his motivation to play in Rio. “One of the most important things, at least for me, is leaving the game better than when I started. Hopefully the Olympic Games will help the game grow even stronger all around the world. It’s also such a great experience and something that I’m never ever going to forget.”
Of course, the player primarily has victory in mind. “At the end of the day, we’re here to win a tournament and do the best we can. This is something that we don’t usually get to experience as golfers. So the possibility of winning a medal is amazing.”
The OMEGA Golf Ball at OMEGA House is a notable highlight on August’s celebration calendar. With golf returning to the Olympic Games for the first time since 1904, OMEGA has several brand ambassadors competing in the event. Along with Sergio Garcia, these include Stacy Lewis of the USA, ShanShan Feng of China and Charley Hull of Great Britain.
President and CEO of OMEGA, Raynald Aeschlimann, gave his thoughts while chatting alongside Sergio at the event. He said, “To be here at OMEGA House tonight, I can’t think of a better way to celebrate golf’s return to the Olympic Games. We’ve been helping to grow the game for a number of years and an event like this is truly special for us. I’m sure our brand ambassadors will be doing their best to claim a medal. I can’t wait to see them tee off.”
Sitting right by the sands of Ipanema Beach, OMEGA House is keeping crowds entertained long into the night on every day of these Olympic Games. The members-only club has been created around the pillars of the OMEGA brand and is proving to be one of the most unique and popular nightspots in the city.
For more information about OMEGA's activities at Rio 2016, please click here.
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