In 1848, the iconic OMEGA watch brand was started in a tiny workshop in Switzerland. Fast-forward 168 years and the brand is now celebrating its role as the "Official Timekeeper of the Olympic Games" for the 27th time on Ipanema Beach in Rio.
"Olá Switzerland!" was Tuesday night’s special occasion at OMEGA House in Rio and was a chance for OMEGA to toast the culture and talent of its own watchmaking home.
With OMEGA House Rio being one of the most popular destinations in the city right now, tonight was another busy and energetic evening. To make the setting suitably Swiss, the House was lit up in red and dressed in Swiss themed flowers and decorations. And of course, it wouldn’t be Switzerland without chocolate. For a sweet treat, a cart full of Swiss chocolate was set up alongside the evening’s main entertainment - a performance from OMEGA ambassador Bastian Baker.
Bastian is one of Switzerland’s best young musicians. With a queue waiting before the doors had even opened, the singer delighted guests with a dynamic concert including some of his most popular tracks including "I Will Sing For You". He also spoke about the inspiration that Brazil has given him. "I’m really inspired by Brazil and by Rio. I’ve been taking part in a few jam sessions with some very good percussionists and I’m now thinking of coming here to record some stuff in the next month. It’s the perfect place to get some new input into my music. I’ve definitely had a few ideas since I arrived.”
The next huge cheers of the night came from the sporting action on the big screen as OMEGA ambassador Michael Phelps won his 24th and 25th Olympic Games medals!
Proudly Swiss, OMEGA has become one of the world’s most iconic and aspirational brands, synonymous with excellence and innovation. It has also been defined by its pioneering spirit throughout history. In 2015, the brand’s reputation was reinforced with the introduction of the world’s first Master Chronometer, the highest possible standard of precision, magnetic resistance and performance in the Swiss industry.
President and CEO of OMEGA, Raynald Aeschlimann, was thrilled to see Switzerland brought to life at OMEGA House. "OMEGA is one of Switzerland’s best loved brands and we are so proud to be flying the flag for our country tonight. With the Olympic Games being such an international event, we wanted to create an evening that was very close to our heart. It’s amazing to be here in Rio, but also important to remind ourselves of where OMEGA is from and how far we have come."
Far away from the mountains and meadows of Switzerland, OMEGA House is located inside Casa de Cultura Laura Alvim on Ipanema Beach. It is open for members every day of Rio 2016 and more events with celebrity guests, athletes and VIPS are planned throughout the coming days. It is one Rio nightspot that should not be missed.
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