News detail

4 February 2017

OMEGA extends its title sponsorship of the OMEGA Dubai Desert Classic


The Swiss brand renews its commitment to the “Major of the Middle East"

OMEGA has publicly announced its ongoing support for the OMEGA Dubai Desert Classic. For more than 25 years, the tournament has been a celebration of golfing excellence and OMEGA is proud to have served as title sponsor since 2010.

OMEGA President and CEO Mr Raynald Aeschlimann expressed his admiration for the event and the game saying "the sport plays an important part in the identity of our brand. It combines precision and style and perfectly represents the qualities we strive for as a watchmaker".

Rory McIlroy, who has twice won the OMEGA Dubai Desert Classic, in 2009 and 2015, called the tournament "A real highlight in the golfing year" and thanked OMEGA for its ongoing support.

Expanding on the sentiments of his fellow OMEGA ambassador, Spanish golf legend Sergio Garcia said "It's great to be here with my friends from OMEGA, who have done so much for the game internationally. I love the challenge of playing on this course and I know with OMEGA's support, the event is in good hands".

The importance of the brand's Middle East presence, particularly in the vibrant business hub of Dubai, was articulated by Mohamed Juma Buamaim, Vice Chairman & CEO of "golf in DUBAi” who said "This city attracts people from all over the world looking for a unique and luxurious experience, so naturally, OMEGA is a perfect fit". 

2017 is the eighth year that OMEGA has been the title sponsor and the brand will once again supply the winner's watch.