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15 May 2017

OMEGA CELEBRATES ITS FIRST MONACO BOUTIQUE

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In the presence of His Serene Highness Prince Albert II and Naomie Harris

OMEGA has opened its newest boutique at the Casino de Monte-Carlo in Monaco and the brand celebrated the occasion with a special evening event attended by His Serene Highness Prince Albert II of Monaco and the actress Naomie Harris.

To officially open its doors in the new location, a ribbon cutting ceremony took place with OMEGA President and CEO, Raynald Aeschlimann, who stood alongside Prince Albert II, Naomie Harris, and Florence Ollivier, the General Manager of Swatch Group France.

Prince Albert II also spoke to guests and gave his thoughts about the evening: “I’ve had the pleasure of attending several OMEGA events in the past especially those linked to sports. Most recently, I was with them for the Olympic Games in Rio de Janeiro during their role as Official Timekeeper, and I am delighted to welcome them here in Monaco”.

Considering the monarch’s Olympic Games connection with OMEGA, he was then presented with an OMEGA Seamaster Planet Ocean “PyeongChang” Limited Edition watch, proudly presented by Mr. Aeschlimann.

The guests of honour then moved to the Salle Médecin at the Monte-Carlo Casino, where Mr. Aeschlimann proudly explained the connection between the famous Monaco location and the OMEGA brand: “When James Bond first wore an OMEGA watch, it was in the 1995 film GoldenEye. And one of the spy’s early scenes was at this casino. It’s where OMEGA’s relationship with the character began and we love that we’re back here tonight to establish a new boutique and extend our presence in this fabulous place.”

Bond has worn an OMEGA watch ever since GoldenEye and the event paid tribute to the character with themed entertainment and an exhibition of James Bond watches.

Considering the monarch’s Olympic Games connection with OMEGA, he was then presented with an OMEGA Seamaster Planet Ocean “PyeongChang” Limited Edition watch, proudly presented by Mr. Aeschlimann.

The British actress Naomie Harris was most recently lauded for her role in the film Moonlight. The film won “Best Picture” at the Academy Awards and, for her part, Harris also received an Academy Award nomination for “Best Actress in a Supporting Role.” But her rise to fame has also included a starring role as Miss Moneypenny in the latest James Bond installments in which she has been seen wearing an OMEGA Seamaster. Naomie looked particularly glamorous for the Monaco event and happily spoke about her connection with OMEGA: “It’s always a pleasure to reconnect with OMEGA’s wonderful team and to see the elegant watches of course. As you’ve seen, OMEGA is the choice of James Bond, but off-screen, these are truly beautiful timepieces that everyone can wear, not just Mr. Bond, although he does wear them well!”

The Monaco event concluded with a stirring performance by the Swiss singer-songwriter and OMEGA ambassador Bastian Baker.

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