News detail

7 May 2001

Sir Peter Blake visits the OMEGA Flagship store in Zurich


Sir Peter Blake today visited the OMEGA Flagship Store on Zurich's famous Bahnhofstrasse shopping street.

Sir Peter is back in Europe after "blakexpeditions" first expedition to the Antarctic Peninsula, from which the crew returned on board their unique exploration vessel Seamaster at the end of March. Blake, founder and head of "blakexpeditions", stopped over in Zurich to meet with representatives of OMEGA, the first official partner of "blakexpeditions", to discuss the Antarctic expedition and "blakexpeditions" plans for the future, including details of their second expedition, to the Amazon, which is scheduled to start in September this year.

The expedition vessel Seamaster, which like its namesake the OMEGA Seamaster diver's watch has effortlessly withstood the harshest conditions that prevail on our planet, is currently undergoing a refit to equip her for the altogether different extremes of the Amazon. To coincide with Sir Peter's visit, the OMEGA Flagship Store is displaying a mock-up of Seamaster and showing a video presentation on "blakexpeditions" until 12 May, as part of the organisation's broader aim to highlight the importance of planet Earth's water environments.