News detail

14 September 2000

Shah Rukh Khan in New York


OMEGA Ambassador Shah Rukh Khan made his first US appearances on behalf of Swiss watchmaker OMEGA during separate autograph signings on September 7th and 8th at two of OMEGA?s top area retail locations in New York City and just outside of Boston.

The sheer magnitude and allure of this Indian megastar were apparent in the cheers, smiles and tears that could be heard and seen amidst the hundreds of adoring men, women and children who turned up for both appearances.

The first stop on his OMEGA tour brought Shah Rukh Kahn to Moontime Corner, a luxury watch retailer located in the heart of Jackson Heights, Queens. By 11:00am, 3 hours prior to Shah Rukh Kahn?s scheduled 2:00pm appearance, hundreds of adoring fans had already begun lining up, eager to get their spot in line with the hopes of meeting the famed performer. For the next few hours, fans kept pouring onto the street, which brought traffic to a complete standstill. Upon Shah Rukh Kahn?s arrival, over 1,000 fans were lined up outside Moontime, all waiting to catch a glimpse and perhaps share a once in a lifetime moment with the star. For the next hour, Shah Rukh Kahn graciously signed autographs and posed for photos with a few hundred fans who were lucky enough to make it inside Moontime to meet him before he had to dash off to Boston.

Nearly 24 hours later and a few hundred miles further north, Shah Rukh Kahn?s next stop on behalf of OMEGA was in Burlington, MA at Alpha Omega Jewelers at the Burlington Mall. Once again, fans began to line up very early in the day, staking their claim on the coveted reception line. One family of six, who described the event as a ?dream come true?, arrived before 8:00am to ensure that they would be first in line, a guarantee of meeting their hero. Later that afternoon, there were nearly 400 others who shared the same dream and were lucky enough to meet the entertainment legend face to face.

Shah Rukh Khan is perhaps the brightest star within the Indian entertainment industry today. His presence on the silver screen moves audiences and sets box offices on fire, while his angelic voice and magical performances mesmerize fans the world over. Thanks to his versatility, confidence, talent and impressive screen presence, Shah Rukh Kahn has starred in all kinds of roles in such notable Indian films as Duplicate, Dil Se and Kuch Kuch Hota Hai.

Over its 150 year history, OMEGA has established an unrivalled reputation for precision, endurance and leading-edge technology and has received the most coveted awards for aesthetics and design. In the last few years, OMEGA?s family of star Ambassadors has grown to include such luminaries as Cindy Crawford, Pierce Brosnan, Martina Hingis, with Shah Rukh Khan joining the family in April 1999.


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