News detail

25 May 2001

OMEGA's Golf Season gets off to a flying start with Ernie Els taking the Hole-in-One Challenge


OMEGA Watches brought the 'Big Easy' Ernie Els to the spectacle that is Canary Wharf for a golf challenge to truly put the world number 3 to the test.

OMEGA watches challenged world-renowned golfer Ernie Els to take on the formidable architecture of Canary Wharf with an event to put all former golf challenges in the shade. The World number 3 pitted himself against the odds as he attempted a daring shot from the roof of Canary Wharf's Cabot Hall, across the busy road and picturesque Cabot Square, through the fountain and into a specially constructed OMEGA green on the other side. The challenge was made even more difficult by the strong winds that constantly whip around Cabot Square, especially across the unsheltered roof terrace where Ernie teed off.

Aside from the spectacle of Ernie entertaining the crowd with this cunning trick-shot, Ernie also dished out some sound advice to the future of British golf, with youngsters from the ages of 8 up to 16 years old receiving a once in a lifetime golf lesson from Ernie. The children were from the Golf Foundation, which is a charity committed to making the sport of golf accessible to young people throughout the British Isles.

Ernie also gave some golf tips to aspiring amateurs from companies around the Wharf. Entrants were given the opportunity to win instant prizes simply by visiting Cabot Square, Canary Wharf with their Professional Tour Card, which were distributed throughout Canary Wharf and also from Goldsmiths Jewellers Canary Wharf.

OMEGA has a portfolio of European Tour events in which it takes the pivotal role of 'Official Timekeeper'. These include: The English Open, The British Masters, The Wales Open, The World Match Play, The Benson and Hedges International Open and The Great North Open.

OMEGA extends its reach into the sporting world as it was announced as the 'Official Timekeeper' to the PGA European Tour venue the Marriott Forest of Arden. As well as taking this prestigious timing role, OMEGA has installed outdoor clocks at this flagship Marriott resort. The partnership between OMEGA and Marriott Hotels enhances the status of this world-class golf course and provides all patrons of the Forest of Arden with a timekeeping facility to meet the standards that distinguish Marriott Hotels.


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