News detail

23 August 2001

OMEGA - Official Timekeeper Of The America's Cup 2003


OMEGA is proud to announce that it will once again be the Official Timekeeper of the America's Cup, continuing the brand's close relationship with this prestigious event and thus with competitive sailing in general.

OMEGA is pleased to confirm that it will be the Official Timekeeper of the America's Cup 2003. In keeping with its longstanding partnership with the America's Cup, the prestige Swiss watchmaker, a member company of the Swatch Group - the world's largest watchmaking group - will once again provide its precision timekeeping services to this event, which represents the pinnacle of competitive sailing.

OMEGA was Official Timekeeper of the last America's Cup competition and the official watch of the victorious Team New Zealand for the past two America's Cup races in 1995 and 2000. Furthermore, having been chosen as Official Timekeeper of this year's unique America's Cup Jubilee Regatta, OMEGA was naturally the first choice to provide timekeeping services for the next America's Cup, which will be held in Auckland, New Zealand for the second consecutive time, following Team New Zealand's successful defence of its title in 2000.

Whilst the America's Cup remains a challenge of design, boat building and technology, as was intended by the competition's founders, the races that will be battled out in New Zealand will also place considerable demands on the yachtsmen's knowledge of tactics, strategy and seamanship. One of the most important skills required of helmsmen and tacticians is that of timing. The ability to hit the starting line at the gun and the capacity to time manoeuvres on the race course often decide the race.

With timing and timekeeping being so crucial, OMEGA is proud to once again have a dual association with this prestigious event: on the one hand as Official Timekeeper of the America's Cup 2003, on the other as the watch of choice of defending champions Team New Zealand. The venue of the following America's Cup may just depend on the watches being worn when the challenger and the defender meet in this "Super Bowl of Sailing."

The OMEGA Seamaster has always been the ideal timepiece for those whose lives take them on or under water. Thanks to close collaboration with some of the world's most famous ocean explorers, OMEGA has always offered the state-of-the-art in divers' watches and has been responsible for some of the major technological developments in this area. The brand's association with prestige sailing events such as the America's Cup also offers vital input in the design process for new watches, as well as providing an ideal testing ground for new products, as OMEGA can reveal for the exclusive watch it plans to launch for the next America's Cup...

The popularity of the OMEGA Seamaster, coupled with the global attraction of the America's Cup, led OMEGA to celebrate its role as Official Timekeeper of the America's Cup 2000 with a limited-edition timepiece that added an extra touch of class to the Seamaster range. This was achieved by enhancing the standard stainless steel Seamaster Professional 300m chronometer with a white gold bezel with embossed markers. A special limited series of 10,000 pieces was produced with the America's Cup logo on the dial and "Limited Edition" engraved on the case middle.

The watches proved highly popular and were quickly sold out. In view of this, OMEGA decided to incorporate this refined Seamaster in its standard collection. It is therefore now available with a stainless steel bracelet with safety clasp and, though devoid of the America's Cup logo and special engravings, it matches the same exacting specifications as its predecessor: self-winding certified chronometer movement with 44-hour power reserve, helium escape valve, high-legibility hands and hour markers with Super Luminova coating, anti-reflective, scratch-resistant sapphire crystal and water resistance guaranteed to a depth of 300 metres. In addition to the original size of its limited-edition predecessor, the watch is also available in the equally popular mid-size version, with a slightly smaller case diameter of 34.8 mm.

Following the announcement that it is to continue its association with the America's Cup as Official Timekeeper of the America's Cup 2003, OMEGA is pleased to reveal details of the watch it will be launching to offer collectors yet another lasting reminder of the pinnacle of match race sailing. Still firmly rooted in the traditional design of the Seamaster range, the new model has been developed in conjunction with Team New Zealand, which assisted with the specifications. Skipper Dean Barker also provided useful input on-site in the design workshops at OMEGA Headquarters in Bienne, Switzerland.

The result of this collaborative effort is a highly robust watch with a regatta countdown timer, since timing is crucial to yachtsmen during the 15 minutes preceding the start of the race - the period during which the skipper aims to position his yacht to ensure that he crosses the starting line as near to the gun as possible. To assist the skipper with his tactics, the new OMEGA America's Cup watch has a specially designed dial with a semicircle of 5 dots. A simple press of a button at the first gun triggers the countdown mechanism, which clearly indicates the time remaining, as the dots gradually fill with a different colour as each successive 5-minute period elapses. A counter at 9 o'clock, divided into the same three colours, gives a constant overview of the elapsed time. All these functions are amply accommodated in a sturdy case with a large 43mm diameter, which allows for the clear legibility required to read off the remaining time in an instant.

This exclusive watch will naturally come with all the familiar features of the Seamaster range, such as a high-precision mechanical movement, unidirectional rotating bezel with minute scale for dive time recording or a second timing function, unique wave imprint on the dial, stainless steel strap or rubber bracelet with safety clasp and pushbuttons that function to a depth of 300 metres. Furthermore, this timepiece will benefit from unique field trials prior to its launch, thanks to OMEGA's association with Team New Zealand, who will be putting the watch through its paces as part of their stringent tests on all of their equipment for the next America's Cup. By the time it comes on to the market, this new Seamaster will therefore already be a genuine master of the sea!


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