Leading international watchmaker OMEGA officially kicked off its celebration of the 50th Anniversary of the OMEGA Constellation with a special press conference on the Pudong side of the Huangpo River, the historic and cosmopolitan backdrop of the Bund in Shanghai providing the perfect symbol for the Constellation's timeless appeal. Several OMEGA Ambassadors were on hand to celebrate the occasion including international tennis superstar Anna Kournikova, Asian supermodel Qi Qi and her actor husband Simon Yam, and popular Taiwanese recording artist Richie Jen.
OMEGA President Stephen Urquhart was also on hand, along with Arlette Emch, member of the Swatch Group's Executive Board and Head of Swatch Group jewellery subsidiary Dress Your Body, and Mr. Kevin Rollenhagen, Vice President of OMEGA Hong Kong and China.
Highlights of the Press Conference included OMEGA Ambassadors modeling OMEGA pieces, with QiQi and Anna wearing pieces from OMEGA's latest jewellery collection. Bijoux, which was presented for the first time in China during the weekend's activities. Anna, Simon Yam and Richie Jen modeled an exclusive timepiece commemorating the Constellation's distinguished horological achievements of the past fifty years.
The press conference was only one of a series of typically lavish OMEGA activities commemorating the Anniversary over September 15 and 16, including the grand opening of its two latest flagship stores in Shanghai and a lavish Gala Dinner with the OMEGA Ambassadors on the evening of the press conference.
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