Anna Kournikova and a galaxy of international luminaries participated in OMEGA's 50th Anniversary Constellation Celebration, Shanghai's social event of the season.
Leading international watchmaker OMEGA celebrated the 50th Anniversary of its historic OMEGA Constellation in style with an exclusive OMEGA Gala evening in Shanghai. Highlights of the evening included the appearance of internationally renowned tennis superstar and OMEGA Ambassador Anna Kournikova on her first ever visit to China, and a galaxy of international luminaries who helped pay homage to a true star among watches.
At the Gala, Anna Kournikova was joined by fellow OMEGA Ambassadors Qi Qi, Simon Yam and Richie Jen, as well as by several senior OMEGA executives including Stephen Urquhart, President of OMEGA, Mme. Arlette Emch, member of The Swatch Group's Executive Management Committee and Head of its jewellery subsidiary Dress Your Body and Kevin Rollenhagen, Vice President of OMEGA China and Hong Kong.
The Gala, which attracted over 600 leading socialites, business people and government officials from around Asia, was held against the exotic and glamorous background of the Bund in Shanghai, as viewed from the Pudong side of the Huangpo River, the location perfectly symbolic of the Constellation's timeless appeal.
Typifying OMEGA's luxury appeal, the Gala's entertainment and decor were both opulent and on-theme with gourmet cuisine, OMEGA red and gold throughout, and a three-act dramatic interpretation of the Constellation's history through music and dance. The Anniversary extravaganza also featured watches from the Constellation's 50th Anniversary Collection and marked the first presentation of OMEGA's latest jewellery line - "Bijoux" in China.
First launched in 1952, the OMEGA Constellation set the standard for the synthesis of ultimate precision and elegant style in watchmaking. Throughout its history, the Constellation has continued to evolve at an unstoppable pace and 50 years on, its reputation remains intact. As ubiquitous as the stars from which it takes its name, the Constellation's tradition of being in step with contemporary fashion, yet ever the timeless classic, gives it its unique appeal as one of the best-selling watches in the world and a cornerstone of the OMEGA collection.
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