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17 July 2003

OMEGA's multiple celebration in Bangkok

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In a multiple celebration for Thailand, prestige Swiss watch manufacturer Omega, together with new official retailer Frank's Jewelry Creation, presented an exclusive new timepiece to celebrate Michael Schumacher's historic five world championship titles. At the same time, the brand announced a new partnership with singer Somchai Khemglad and celebrated five years of successful partnership with former Miss Thailand Sirinya Burbridge.

Frank's Jewelry Creation, which represents OMEGA at the Emporium Shopping Complex in Bangkok, was appointed as a new retail partner. Mr Stephan Ritzmann, OMEGA Brand Manager for Thailand, presented Mr. Chaiyos Eiamamornpan an official agent plate. Mr Eiamamornpan acknowledged that he was honoured to represent Omega at the Emporium in Bangkok.

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<br/>This was also the occasion to present an exclusive new timepiece from the brand: the limited-edition Michael Schumacher Broad Arrow. This luxury watch has an 18-carat red gold case with red gold accents distinguishing the watch's look: brushed 18-carat red gold bezel with tachometer scale, applied 18-carat red gold hour markers on the dial, 18-carat red gold "Broad Arrow" hour and minute hands and red gold hands for the chronograph seconds and the sub-dials, which are outlined by rings. The black dial bears the ultimate touch of personalisation in the form of Michael Schumacher's name written in red gold in lower-case letters – a subtle form of lasting recognition of the Formula 1 driver's historic 5 world championship titles.

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<br/>Omega also celebrated its successful partnership with Sirinya Burbridge, Omega Thailand's local ambassadress, who started her journey with Omega in 1998 – after she won the Miss Thailand World title. Sirinya Burbridge shared her remarkable experiences with VIPs and journalists during these 5 years:

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<br/>"Omega has always symbolized a world of excellence to me and I was very proud when I was chosen by Omega to represent the brand worn by my role model, Cindy Crawford. I could not think of another brand whose values I share so entirely: class, elegance, beauty, reliability and substance."

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<br/>" have met other incredible personalities such as Gene Cernan, the last man to walk on the moon, and quickly realized that no other brand has so much to tell; no other watch brand made history like Omega – and I was now part of that!"

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<br/>The brand was also pleased to announce a new partnership with Thai celebrity Somchai Khemglad. "Tao" as he is known by his fans, is a hugely popular singer and a true role model for Thais.

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