News detail

23 September 2003

OMEGA Choices. Exhibition and party


Following the launch of its new "Choices" advertising campaign at the London Fashion Week on 23 September, prestige Swiss watchmaker OMEGA held a unique opening party and exhibition in London to display visuals from the new campaign, behind-the-scenes shots and pictures taken by OMEGA ambassador Cindy Crawford.

The event was the first time that London's trendy Haunch of Venison Gallery, located just off Bond Street, was used for a commercial event of any kind. The gallery was totally reorganised for the event, which exhibited visuals from OMEGA's new "Choices" advertising campaign, as well as behind-the-scenes still photography telling the story of the photoshoot and unique photographs taken by Cindy Crawford under the guidance of star photographer Arthur Elgort, who shot the new OMEGA campaign.

The presence of the latter two stars, along with OMEGA President Stephen Urquhart, acted as a magnet for numerous other celebrities at the party, including singers Bryan Adams and Mica Paris and actors Michael Madsen and Emilia Fox.