News detail

22 October 2003

OMEGA Malaysia launches the Limited Edition Snoopy Award Watch


Prestige watch manufacturer OMEGA joined forces with official retailer "The Hour Glass" to launch the OMEGA Speedmaster Professional Limited Edition "Snoopy Award" watch in Malaysia. The venue of the launch was the glamorous La Bodega restaurant, situated in the heart of Kuala Lumpur, which had been transformed especially for the occasion: VIPs and guests were treated to an "out-of-this-world" experience as they stepped into "space", created using special-effect lighting and luminous stars. <br/> <br/>

"The Hour Glass", which represents OMEGA at the Kuala Lumpur Twin Towers and Lot 10 Shopping Centre in Kuala Lumpur, was appointed as the exclusive retail partner for the limited edition timepiece, whose historical significance OMEGA regional manager Mr David Von Gunten explained during his speech.

Since the very beginnings of space exploration, the OMEGA Speedmaster has been the only timepiece flight-qualified by NASA for extra-vehicular use on manned space missions. Snoopy has also been linked with space for over three decades: the Apollo 10 lunar module was called Snoopy and the popular cartoon dog was chosen as the emblem for NASA's most prestigious award.

The "Silver Snoopy" is still awarded today, both to individuals and companies for outstanding efforts that contribute to the success of human space missions. The coveted award comprises a sterling silver pin, which has flown aboard the Space Shuttle, in the form of Snoopy wearing a space helmet and space suit. OMEGA received its Snoopy Award on 5 October 1970 in recognition of the crucial role that its Speedmaster Chronograph played on the Apollo 13 mission.

The limited-edition Snoopy Award version of this watch has the award patch inset in colour into the contiuous seconds counter at nine o'clock on the dial. The same colourful design, with its "Eyes on the Stars" motto, is reproduced on the watch's case back. It was this motto that was used as the theme for the launch of the timepiece in Kuala Lumpur. VIPS and guests literally could feast their eyes on the stars shining in the ingeniously created "galaxy".

OMEGA Malaysia was delighted to launch this highly collectable timepiece, first launched internationally in April at the Basel Watch Fair, and available exclusively in stainless steel with a stainless steel bracelet. Production is limited to 5441 numbered pieces, with the unusual number reflecting the elapsed time of the Apollo 13 mission: 142 hours, 54 minutes and 41 seconds.


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