News detail

8 October 2003

Omega celebrates the official inauguration of its first Flagship Store in the Kingdom of Saudi Arabia.


The new Flagship Store is the latest addition to Omega's expanding network of independent monobrand retail outlets occupying prime locations in the world's major cities. The first OMEGA flagship store opened in Zurich in December 2000 and other stores soon followed in Paris, Cannes, Milan, Bangkok and Hong Kong. This newest store features products that are sure to satisfy OMEGA fans. The boutique is the first of the kind in the Kingdom and it carries a complete collection of all the Omega lines. This is combined with world-class customer service and a watchmaker who specializes in OMEGA repair and maintenance. <br/> <br/>

The boutique is located at the famous Tahlia Mall on Tahlia Street in Jeddah and has been open for business since May 15th, 2003. Numerous Omega top executives and VIP guests attended the opening ceremony, including Omega President Mr. Stephen Urquhart, OMEGA Vice President Sales Mr. Raynald Aeschlimann, Middle East rally star Mr. Abdallah Bakhashab, Saudi Arabia Omega retailer Sheikh Mohammed Al Hussaini and General Consul of Switzerland Mr. Urs Badertscher.

The theme of the Omega Boutique opening was Omega's pioneering history in space exploration thanks to its legendary Speedmaster, the only watch ever worn on the Moon. At the mall entrance crowds gathered to view a slide show of Omega's journey into space projected on the mall's façade. A Lunar Rover was also on display for the attendees to view and which Mr. Hussaini and Mr. Urquhart sat in for a quick photo session. Afterwards Mr. Urquhart gave a short speech and guests were escorted to the Omega Boutique, where they witnessed the ribbon cutting ceremony. As a cake was being served, Mr. Bakhashab took the opportunity to be the first customer of the Omega boutique, purchasing an Omega Speedmaster. VIP Attendees mingled with guests at the boutique and several Omega watches were purchased on the spot.