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THE OMEGA BOUTIQUE AT THE SHANGHAI SWATCH ART PEACE HOTEL
The OMEGA Boutique at the Swatch Art Peace Hotel has been designed to respect the heritage of the cultural landmark in an environment that perfectly bridges the hotel's storied past and its promising future.
The Swatch Art Peace Hotel enjoys protected status as a cultural monument and experts in historic preservation have worked carefully to respect its heritage as one of Shanghai’s most significant and well-known landmarks.
The ornately carved art deco ceiling and the impressive support pillars in the boutique are exquisitely trimmed in gold with an attention to detail which recalls the days when Shanghai was internationally known as Asia’s most impressive city.
“It is once again a destination venue in the city that has rightfully reclaimed the title ‘the Pearl of the Orient’.”
Visitors to the OMEGA Boutique at the Swatch Art Peace Hotel will recognize certain furnishings that are part of the brand’s global flagship concept, including the free-standing display cases and the champagne glass along its back walls. The furniture is also the same as that used in the brand’s network of boutiques around the world.
As nothing – including lighting fixtures – could be hung from the ceiling in the retail space, specially-designed tapered ribbed profile elements have been placed at locations throughout the boutique. These are equipped with subtle LED lighting that allows the historical fittings to be preserved but also allows OMEGA to display its products in a warm, welcoming environment.