Then in 1995, the Seamaster acquired its most famous wearer of all. When James Bond returned to cinema screens in GoldenEye, his blue Seamaster Diver 300M was unmissable beneath his cuff. The spy’s choice had come from the film’s costume designer Lindy Hemming, who felt that a Seamaster was the most appropriate watch for a naval Commander to wear. Clearly, Hemming had paid close attention to Omega’s military heritage, from which the Seamaster had originally been born.
This was a moment that would cement the Seamaster’s fame forever. In every 007 film since 1995, James Bond and his Seamaster have been inseparable. More often than not, the watch has played a life-saving role, with explosive features that, understandably, have not been integrated into the designs for the general public. Yet the Bond association has given the Seamaster an additional legacy that has truly resonated with fans.
In the years that followed the launch of the Diver 300M, the Seamaster held nothing back. In fact, the early 2000s saw the release of many models that are now considered modern classics. First came the Aqua Terra of 2002. Touching upon the Seamaster’s earliest days of sporty sophistication, the minimalist approach to this timepiece recalled the clean design of the original Seamaster 300, showing that Omega was able to take its valued history and completely update it for a modern world.
Inspiration from the past was also evident in the very first Seamaster Planet Ocean, released in 2005. It also took many of its design attributes from the Seamaster 300, but had one unique element that would stand it apart from all other Seamasters, and indeed all other watches in the world: The Co-Axial escapement. This ingenious idea was invented by the British watchmaker George Daniels and its debut appearance in the Planet Ocean’s calibre 2500 set Omega on a course to unbelievable realms of precision and performance.
Co-Axial movements weren’t the only Seamaster draw cards of the new millennium. Omega was also passionately driving the collection forward with ocean-inspired models, including regatta designs for yachtsmen as well as watches for the bravest free divers. Just like the very earliest years of the Seamaster’s birth, Omega was creating models with style and sportiness in mind.
For its first 70 years, the Omega Seamaster has continued to evolve, offering an outward style and mechanical excellence that has earned trust and admiration all over the world. One of its greatest strengths has been its ability to grow. Indeed, when you look through the windows of an Omega boutique today, you can witness the culmination of its incredible journey so far. In the latest models, Omega has retained all the experimental and aesthetic aspects that came before, but has drastically enhanced them through industry-leading materials, movements and technology. From state-of-the-art ceramic creations such as the “Deep Black”, through to Aqua Terra models with Master Chronometer certification (the industry’s highest standard of precision, performance and magnetic-resistance), the Seamaster now embodies the very best that Omega has to offer.
In essence, the collection has achieved the perfect balance between luxury and function. It is a triumph in watchmaking art and the proven choice for millions of customers, collectors, explorers, athletes and one particularly famous spy. Every fan has their favourite. Every model has its own spirit. Today, we are able to look back through the pages of the Seamaster’s impressive journey so far, and at the same time, eagerly imagine what is yet to come.