OMEGA is launching its first ever collection of sunglasses for men and women, available exclusively in OMEGA boutiques around the world.
Created in Italy, the inspiration for the sunglasses has been taken from the brand’s heritage and products. This has enabled many aesthetical and technical design details that make each pair unique.
Look closely and you will see certain identifiable features such as the flower pattern found in OMEGA jewellery, the iconic claws of the Constellation watch, flexible hinges that resemble a watch crown, the shiny black finish similar to OMEGA’s ceramic Dark Side Of The Moon Collection, or metal injected frames inspired by stainless steel.
Commenting on the launch, Raynald Aeschlimann, President & CEO of OMEGA, said, “This is an exciting step for OMEGA because it leads our brand into new areas of opportunity. With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses. For customers, this is a chance to find new ways to express personal style and a passion for our brand.”
Round Oversized style
In design, OMEGA retains its legendary sense of detail with sunglasses that are crafted from the very best metal and acetate. All lenses are high-quality and scratch-resistant with an anti-reflective treatment. The lenses are also engraved with the OMEGA name and logo. This can also be found in several other places including nose pads and facetted temple tips.
Finally, each pair of OMEGA sunglasses will be presented in a hard shell case with Zebrawood reminiscent of the interior of OMEGA boutiques. It will include a microfiber pouch as an alternative carry option.
For each pair of sunglasses, OMEGA offers two different sizes, as well as two colour varieties for each model. All are available globally from August 2016.