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OMEGA in San Francisco

Celebrating the opening of a new boutique and bringing our family of ambassadors together for a very special event.

An evening of iconic Swiss watchmaking was celebrated in San Francisco, as OMEGA welcomed guests to an unforgettable event. Leading the occasion were some of the brand’s most notable ambassadors and friends, including fashion models Cindy Crawford and her daughter Kaia Gerber; athletes Dalilah Muhammad, Noah Lyles, Armand “Mondo” Duplantis and Michelle Wie; stars of the screen including Justin Hartley and Antoni Porowski; and former NASA astronauts Kathy Sullivan and Nicole Stott.
“Having this group of ambassadors here in San Francisco has been a great way to show the variety and excellence of everything we do.”

Raynald Aeschlimann

The diverse line-up of celebrity stars was a chance to highlight the many passions that define OMEGA, from fashion and sport, through to entertainment and exploration. The occasion also represented one of the first major OMEGA events to be held with so many ambassadors and gave guests a truly unique way to experience the brand.
Earlier in the day, OMEGA had the privilege of opening its new San Francisco boutique, which has been carefully designed to offer a superb shopping experience. To cut the ribbon, President and CEO of OMEGA, Raynald Aeschlimann, was joined by OMEGA Brand President for the USA, Arnaud Michon, as well as Kaia Gerber and Cindy Crawford.

The Trésor in Malachite

See the latest watch worn by Kaia Gerber, crafted with a hypnotic green dial in malachite.