May 2018: Elvis Presley’s OMEGA sells for a world record price of CHF 1,500,000 at the Geneva Watch Auction: Seven, by Phillips.
After a lengthy and competitive round of bidding, the OMEGA Museum in Biel/Bienne became the proud new owner.
Described as the “most historically significant Elvis Presley-owned watch to ever appear on the market”, the 18K white gold wristwatch was presented to Elvis by RCA Records in February 1961 to celebrate his 75 million records sold worldwide.
The 33 mm timepiece houses a manually-wound OMEGA calibre 510, and features 44 brilliant cut diamonds surrounding the bezel, as well as an elegant silvered ivory dial with a small-seconds subdial. On the caseback, the engravings include the words: “To Elvis, 75 Million Records, RCA Victor, 12-25-60.” In fact, Elvis was most likely the first artist in history to reach that impressive sales milestone.
The incredible provenance of this one-of-a-kind timepiece was further confirmed by photos of Presley wearing the watch, as well as a certificate of authenticity from Jimmy Velvet, the Founder/CEO of the Elvis Presley Museum.