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OMEGA Does Pitti with The Rake

Twice a year, the eyes of the fashion world turn towards the capital of Tuscany for the famous Pitti Uomo. Since 1972, the event has been a showcase of the best men’s clothing and accessories, where every colour, cut, thread and material can make a big impression.

Of course, as any classic gent knows, a good timepiece is essential to a refined and sophisticated style. So it’s only natural to see plenty of OMEGA watches being worn around the wrist.

This year, as we remember the 50th anniversary of the Apollo 11 moon landing, we’ve swapped the lunar surface for the cobbles of Florence, where some of the top fashionistas and dandies have been sporting our iconic Speedmasters.

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Together with The Rake, we met up with these men to capture their style and to see what’s “à la mode” in their world this year. Check out the pictures and spot the watches, including the Speedmaster Professional Moonwatch, as well as the Speedmaster Apollo 11 50th Anniversary Limited Edition – a new timepiece made from 18K Moonshine™ gold.

For an individual twist, each man also picked out their own NATO strap, giving them some unique wrist wear to match their look.

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