OMEGA is the Official Timekeeper of the Olympic Games and is currently preparing for its role at the Olympic Winter Games in PyeongChang this February. As part of the build-up, the brand gave their specially invited guests a chance to experience the thrill of bobsleigh, as they were driven in a taxi bob from the top to the bottom of the 1,722 metre track.
The stars included: Cody Simpson (US singer); Pixie Lott (British singer); Oliver Cheshire (British model); Baptiste Lecaplain (French actor); Manon Azem (French actress); Alessandro Borghi (Italian actor); Kostja Ullmann (German actor); Miyavi Ishihara (Japanese guitarist and actor) and his wife, Melody Ishihara (Japanese singer) and Christa Rigozzi (Swiss Presenter – TV Entertainment).
Not only is the Olympia Bob Run in St.Moritz the oldest in the world, but it is also the only one that is naturally refrigerated. It has hosted bobsleigh events at the Olympic Games in 1928 and 1948 and, most recently, it was used for the FIBT World Cup races in January this year – an event that OMEGA officially timed.