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21st century renaissance men

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In Firenze, beauty is paved into the bricks. It could be argued that former residents of the city practically invented it. So it's no surprise that Florence is location-of-choice for Pitti Uomo, a celebration of men's fashion and accessories.

Established in 1972, Pitti Uomo, is now a bi-annual event on the fashion calendar, attracting leading menswear designers, and of course, the world's best-dressed men.

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Among the fashionistas at the most recent Pitti Uomo, were three classically-dapper gentlemen with a passion for OMEGA watches. London architect and model Timothy James, American style-consultant Frank Gallucci and Paris-based model and photographer Raphaël Spezzotto-Simacourbe all made the best of the city's many aesthetic attributes to showcase their own timeless style.

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If ever proof were needed that beautiful architecture provides the perfect backdrop for meticulous personal style, the images captured by the influential trio speak for themselves.

Of course, dressing well is all about getting the details right and all three Instagram stars know that even the sharpest suit can lose its stylish edge without the right watch. Cue OMEGA's Seamaster Aqua Terra, Globemaster in red gold and Globemaster Annual Calendar.

Well-dressed men turn heads and Florence serves up endless distractions, but OMEGA's classic timepieces still held their own amongst all that beauty.

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