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60 Years Of James Bond

A black-tie OMEGA celebration was held in London, with guest of honour Daniel Craig, to mark 60 years of James Bond.

Daniel Craig

OMEGA watches have been an essential part of 007’s famous attire since GoldenEye in 1995. With that legacy in mind, OMEGA created a spy-inspired night at a secret location – featuring a dramatic live experience based on the world of James Bond.

“It’s been a joy for me to work with OMEGA in all the films since Casino Royale. James Bond is a character who likes the very best of everything, so it’s always made sense that he would wear something as beautiful and trustworthy as an OMEGA.”

Daniel Craig

The occasion was a fitting tribute to 007, complete with movie props and gadgets from Q’s Lab, while a full line-up of James Bond’s OMEGA watches was also on display. This included two new Seamaster Diver 300M timepieces celebrating the 60th anniversary.
Seamaster Diver 300m - Steel on steel - in the box
Event 60th anniversary of James Bond
Event 60th anniversary of James Bond
“It the Oscar-winning costume designer, Lindy Hemming, who equipped 007 with a Seamaster Diver 300M, believing it was the most suitable choice for his British naval background.”
London by night
Daniel Craig

Included in the night’s action was Daniel Craig, who portrayed 007 over five films. The OMEGA ambassador is a great fan of the brand’s watches, and is often seen wearing his choice on and off the screen.

“Our partnership with James Bond is a chance to be creative, while highlighting our qualities of style and reliability.”

Raynald Aeschlimann, President and CEO of OMEGA

Attending the 60th Anniversary celebrations in London were a number of other celebrity guests.

  • Alisha Boe
  • Raynald Aeschlimann and Gugu Mbatha-Raw
  • Daisy Edgar Jones
  • Bianca Vitali and Stefano Accorsi
  • K. J. Apa