News & Stories - Watches

3… 2… 1… We have lift-off!

OMEGA reintroduces the iconic Calibre 321

The Midnight Hour

OMEGA sees out the year in style with a New Year’s Eve fashion shoot celebrating classic British tailoring with a modern twist.

Tough Choice

For serious collectors, it was never going to be easy deciding which of these two battle-proven timepieces to own, so OMEGA resolved the conflict.

Rings Of Fire

Ceramic, a relative newcomer on the watchmaking scene, now sits at the top of the materials list, despite it being far from easy to add colour.

Individual gents with a shared passion

A series of short films, produced to mark the 70th anniversary of the Seamaster, explore the relationship between a man and his OMEGA from a very personal perspective.

The SHOM

Delving into the hallowed vaults of the official Omega Museum, we uncover how the legendary Seamaster 200 gained its enigmatic “SHOM” moniker.

The Seamaster at 70

More than just a watch, the Omega Seamaster has today risen beyond the realms of horology and achieved a legendary status. On its 70th anniversary, it is clear to see just why this remarkable timepiece has earned the trust and admiration of people all over the planet.

The “Ultraman” is on its way

OMEGA’s new Speedy Tuesday is out of this world and officially out of the factory!

How the Trésor gets its diamonds

Go behind-the-scenes of OMEGA’s superb craftsmanship, where a delicate touch is required at every step.

Bonjour Trésor

Photographer Nikos Aliagas proves that colour is not required to capture the city of light's many shades - or the diamond shine of our De Ville Trésor watches for women.

The King's OMEGA sells for record price

May 2018: Elvis Presley’s OMEGA sells for a world record price of CHF 1,500,000 at the Geneva Watch Auction: Seven, by Phillips.

The Observer

Shining the spotlight on rare Constellation watches, this is the first in a series of features in which we delve into the timepiece treasure troves of the Omega Museum.

Avant-garde allure

New to the Omega family, the Trésor collection embodies nine unique watch models to complement the free-spirited wardrobe of the millennial woman.

OMEGA sets sail with the stars

Alessandra Ambrosio and Eddie Redmayne set sail off the coast of Ibiza to capture the spirit of Aqua Terra.

1947 Tourbillon sells at auction

Phillips sells historically important and unique stainless steel prototype tourbillon wristwatch for CHF 1,428,500 all in, at the Geneva Watch Auction. The watch sold after a lengthy bidding war of almost 19 minutes and sets the world-record for any OMEGA sold at auction.

1958 Speedmaster sells for world record

A rare and very early OMEGA Speedmaster chronograph has been sold at Bukowskis Auction House in Stockholm for a price equivalent to $275,508 US dollars. This marks a new World Record for this particular Speedmaster model.

Irresistible resistibles

Lifting the curse of magnetism has been the quest of a century of watchmaking. With the Master Chronometer, Omega has infused a whole new allure in the art of timepiece precision.

Style-master

On the Speedmaster 38 mm collection OMEGA managed to add just the right amount of shine to the chronograph's famous design.

The first “speedy tuesday” leaves the factory

The highly anticipated watch is on its way!

Venice inspired Seamasters

OMEGA's unveils new collection of Seamaster “Edizione Venezia”watches - to be sold exclusively in the famous Italian city.

A winter's tale

Enter our fairytale world to discover a magical selection of watches!

A story of brains and beauty

When OMEGA launched the new Ladymatic five years ago, it was rightly hailed as a breakthrough in women’s watches - one that laid as much emphasis on a state-of-the-art movement and mechanics as on the beauty of its streamlined, classic yet modern design at a level more accessible than rarefied haute horlogerie.