Face of Trésor Kaia Gerber introduces an emerging generation to a reimagined classic at a star-filled event in the German capital.
Though deeply-rooted in Swiss watchmaking tradition, OMEGA is a brand forever on the move and unafraid to take risks. This year's thoroughly-modern makeover of the classic Trésor is a perfect example of OMEGA's willingness to embrace the new.
In line with the 2018 collection's sleek contemporary design, OMEGA hosted a very different kind of celebration: a flying dinner in Berlin, with a touch of industrial chic. The very untypical event was attended by a guest with her own unique take on luxury – Kaia Gerber.
For the Trésor event, the stark concrete interior of Berlin's Kraftwerk was transformed into a space filled with light, music and magic. As a straight path to the diamond-paved watches would have been a little too easy, the evening began with a pre-dinner challenge. Guests entered the exhibition space through a specially constructed maze, with various rooms leading off to surreal fairy tale scenes, fun photo opportunities and all sorts of weird-yet-wonderful distractions.
Embracing the city's bohemian spirit, OMEGA left the departure time open and the event was carried along by its own momentum well into the small hours.
