Outside of watchmaking, the perfect representative of this free-spirited ethos is Kaia Gerber. Without a doubt, this newest Omega ambassador is one of the fastest rising names in the modelling world and, as the daughter of Cindy Crawford, Kaia is no stranger to mixing and matching a range of eras and styles. For her, elegant plaid skirts and chunky leather boots are natural companions – just one example of her typically unique approach. And for reasons such as these, Kaia has been selected as the ideal face for Omega’s Trésor watch.
Kaia perfectly embodies the millennial attitude of young women today. Just like the generation she represents, each Trésor watch has been crafted to express its own character. For now, nine models are available, including cases in stainless steel or 18K Sedna™ gold, while the diverse range of dial colours include black, taupe-brown, white, blue, opaline silver or mother-of-pearl. Leather straps are also available as an alternative to fabric straps.
Omega first used its Trésor name for a notable watch collection in 1949. Back then, the name referred to the “treasure” found inside that timepiece – the legendary 30mm calibre, which gave the Trésor a beautifully slim case. For today’s collection, the name has been reintroduced and the Omega calibre 4061 allows for a slim case yet again. But now, the “treasure” can be discovered in every small detail. On the crown, for example, Omega has added a single diamond surrounded by five Omega logos that combine to create a flower in red liquid ceramic. Another example of traditional elegance meeting modern innovation.
The finishing touch for the Trésor is a unique mirrored caseback. While it provides a helpful accessory, it also promotes the idea of reflection, reminding women of who they are and the natural, individual charisma they possess. It’s a neat completion of a watch that is all about the special qualities of the wearer.