As Peter Lindbergh’s Gerber family portrait was commissioned to commemorate the inclusion of Cindy Crawford’s children Kaia and Presley into the Omega family, the brand’s watches would be a vital part of the models’ wardrobe with Cindy and Kaia opting, not surprisingly, for the dressier and more feminine Constellation models, and Presley and his father choosing the robust and sporty Speedmaster and Seamaster Planet Ocean watches. The welcoming of Kaia and Presley into the Omega family was in many ways a formality, as the young models were literally, in the words of their mother, “born into it”. Cindy Crawford has been with Omega for over twenty years and has joined the Swiss brand at events all over the world, taking her children with her. The popularity of Omega’s Constellation was reinforced in 1995, when it became “Cindy Crawford’s Choice” as part of the watchmaker’s marketing strategy. The association between one of the world’s top supermodels and one of the world’s most popular watches for women went far beyond a mere advertising presence. Cindy Crawford actually provided valuable design input for the next makeover of the Constellation range launched in the same year, and she also helped to present the Quadra – the first-ever Constellation with a square case – at the Louvre in Paris in 1999. With three models under one roof, it goes without saying that the Gerber family is a long way from typical. Husband and father Rande Gerber, highly successful entrepreneur (and reluctant model) is supportive of his talented children’s life in front of the lens, but maintains a balanced view that seems to run in the family: “The fact that they’re having fun with it is really the most important thing.” Of course, Cindy Crawford has already blazed the trail her children are now taking, so the young models will not be short of valuable advice. However, the protective mother of two, who has her own online following of almost three million people, is cautious about the growth of social media and its often-intrusive gaze. “I think it’s such a great tool to have, to help tell people who you are and what you love or what you believe in, but it’s also a big responsibility and as you’re young and figuring out who you are, sometimes it’s easier to make mistakes, so it’s a double-edged sword, like a lot of things. It can be great but you have to think before you push post.” Jetting off on exciting trips to the world’s fashion capitals is no doubt fun, but also involves hard work and long hours, so both Rande Gerber and Cindy Crawford insist that spending time with family is an absolute priority. Busy lives, often spent apart, call for simple shared moments, which in the case of this very public but mindfully private family usually means time at the beach. Only – without somebody pointing a camera.